PappayaLITE guarantees that any personally identifiable information provided to PappayaLITE by its customers will be used exclusively for the provision of PappayaLITE goods or services, for customer or service announcements, billing purposes, to identify our clients and to help improve existing or provide new and comprehensive services. To that end, PappayaLITE may use personally identifiable information collected online to develop and improve the products, benefits and services we offer to our clients.